Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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Webinars/Events

Intent Data

Intent Summit: Driving Engagement. Converting Interest.

February 14, 2024: Unlock the power of better data and evolved processes. Join our one-day virtual event to discover how to navigate the noise, engage buyers, and maximize performance in the digital buying landscape.

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Webinar

ABM

Don’t Box Yourself In: 4 Tips for Amplifying Your B2B Marketing Webinar
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Presentation

Intent Data

Overcome ROI Killers with Intent and Intelligent Automation
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Research/Analysis

Intent Data

Profiling ABM: Experiences, Challenges & Successes
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White Paper/E-Book

Demand Generation

Mapping B2B Content to Each Stage of the Funnel
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Infographic

Intent Data

Warm Up Your Winners: Stoking Nurtures with Intent
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Webinar

ABM

Are Marketing & Sales Leaving Millions on the Table?
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Webinar

ABM

Solving for Engagement: A Key to ABM Success
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White Paper/E-Book

Intent Data

How to Reach Digital Marketing Nirvana
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Blog Post

Content

Four Big Tips for Better Subject Lines
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Infographic

Sales and Marketing Alignment

Surviving? Barely! 3 Current Barriers to SDR Success and How to Fix Them
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Webinar

ABM

ABM Reality: Aligning & Enabling Your SDRs for Better B2B Marketing & Sales
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Webinar

Intent Data

Real Intent Data: A Secret Ingredient For Revenue Growth
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White Paper/E-Book

Demand Generation

Scaling B2B Demand for Authentic Connections
DGR-State-of-Intent-Data-Resource
Research/Analysis

Intent Data

2021 State of Intent Data
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Webinar

Demand Generation

Virtual Event: Inside the Marketing Toolbox 2022
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Webinar

Intent Data

Crawl, Walk, Run With Intent Data
measuring partner ROI
Blog Post

Partner Marketing

Expert Insights to Build and Measure Partner ROI More Effectively
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Webinar

Sales Enablement

Take Out the Trash: 4 Ways to Eliminate Wasted Time and Increase ISR Productivity with Better Data
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 8: How to Build Mutually Beneficial Partnerships and Partner Programs
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Research/Analysis

Demand Generation

5 Ways to Accelerate Your Marketing Momentum in 2022
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White Paper/E-Book

Intent Data

How to Crawl, Walk and Run with Intent Data
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Video

Intent Data

Activity Matters: A Real-Life Enterprise Tech Buyer’s Journey
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Blog Post

Content

Beyond Words: Why “Design-Forward” for Content Creation?
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White Paper/E-Book

Content

The Essential Qualities of Great B2B Content
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Knowledge Sharing

ABM

Strategic ABM: 8 Reasons Why ABM Is Not Just Good B2B Marketing
Content is King_Res
Infographic

Content

Content Is King: Own the Outcomes but Share the Responsibilities
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Knowledge Sharing

Sales

8 Big Data Use Cases for Businesses and Industry Examples
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Blog Post

Partner Marketing

Nominate Your and Your Partners’ Best Work – SearchITChannel’s Top Projects Awards
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Webinar

Intent Data

B2B Intent Data that Works in Real Life
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Webinar

Demand Generation

Leads vs. Buying Teams? Optimizing for More Quality Opportunities Going Forward
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Webinar

ABM

When ABM Met Conversational AI: Bringing Together Personalization and Scale
MarTechOrg_Using-personalization-to-create-marketing-moments
Knowledge Sharing

Integrated Marketing

MarTech: Using Personalization to Create Marketing Moments
SalesTechSeries_Creative-Ways-to-Drive-Better-B2B-Sales!
Knowledge Sharing

Sales

SalesTech Series: Creative Ways to Drive Better B2B Sales
MarketingInteractions_Stop-Asking-B2B-Buyers-to-Take-Leaps-of-Faith-with-Content
Knowledge Sharing

Content

Marketing Interactions: Stop Asking B2B Buyers to Take Leaps of Faith with Content
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Infographic

Advertising

Brand Advertising: Boosting Brand Awareness through Digital Advertising Techniques
MarketingCharts_Marketers-Are-Still-Reliant-on-3rd-Party-Cookies
Knowledge Sharing

Advertising

Marketing Charts: Marketers Are Still Reliant on Third-Party Cookies
MarketingWeek_The-rise-of-personalisation-and-the-individualised-buyer-journey
Knowledge Sharing

Content

Marketing Week: The Rise of Personalization and the Individualized Buyer Journey
SearchBusinessAnalytics_Future-of-analytics-will-close-gap-between-data-decisions
Knowledge Sharing

Market Intelligence

Future of Analytics Will Close Gap Between Data, Decisions
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Blog Post

Partner Marketing

Expert Insights: 3 Essential Elements of Partner Go-to-Market Success
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Blog Post

Sales

Set Up to Fail? How We’re Holding SDRs and Our Prospecting Back
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White Paper/E-Book

ABM

Integrating ABM with Intent Data
HingeMarketing_Why-A-B2B-Account-Based-Marketing-Strategy-Must-Be-A-Priority
Knowledge Sharing

ABM

Hinge Marketing: Why A B2B ABM Strategy Must Be A Priority
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Webinar

Demand Generation

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 7: Measuring Alliance ROI
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Webinar

Advertising

Third-Party Cookies Will Be Gone Before You Know It. Are You Ready?
Marketing Insider Group_Why Your Marketing Needs to be Data-Driven
Knowledge Sharing

Integrated Marketing

Marketing Insider Group: Why Your Marketing Needs to be Data-Driven
Vaimo_Reimagining the B2B Buying Experience
Knowledge Sharing

Sales

Vaimo: Reimagining the B2B Buying Experience
WhatIs_The death of third-party cookies- What marketers need to know
Knowledge Sharing

Advertising

The Death of Third-Party Cookies: What Marketers Need To Know
VendorNeutral_5 Tips for Successful Cold Calling Today
Knowledge Sharing

Sales

Vendor Neutral: 5 Tips for Successful Cold Calling Today
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Webinar

Demand Generation

Theory, Functionalism & the Secrets Behind 100,000 Demand Generation Campaigns
SearchBusinessAnalytics_6 essential big data best practices for businesses
Knowledge Sharing

Market Intelligence

6 Essential Big Data Best Practices for Businesses
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Webinar

Demand Generation

Beware of ROI Killers: Boost Lead Generation With Intelligent Automation
Salesforce_How Personalized Data Helps CMOs Drive Marketing Performance
Knowledge Sharing

Sales and Marketing Alignment

Salesforce: How Personalized Data Helps CMOs Drive Marketing Performance
Growth_in_a_Shapeshifting_Cybersecurity_Market_Res
Presentation

Market Intelligence

Adapting to and Thriving in a Shapeshifting Cybersecurity Market
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Webinar

Market Intelligence

2022 IT Priorities Preview: New Trends in Technology Infrastructure Spending
Skipio_How B2B sales teams nurture prospects to minimize ghosting
Knowledge Sharing

Sales and Marketing Alignment

Skipio: How B2B Sales Teams Nurture Prospects To Minimize Ghosting
SearchCustomerExperience_7 benefits of a personalized marketing content strategy
Knowledge Sharing

Sales and Marketing Alignment

7 Benefits of a Personalized Marketing Content Strategy
MarTech Series_Does-Your-Content-Marketing-Strategy-Need-to-be-More-Data-Driven_
Knowledge Sharing

Sales and Marketing Alignment

MarTech Series: Does Your Content Marketing Strategy Need to be More Data-Driven?
The Drum_The-customer-experience-bar-has-risen-so-too-must-your-digital-experience
Knowledge Sharing

Sales and Marketing Alignment

The Drum: The Customer Experience Bar Has Risen, So Too Must Your Digital Experience
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