The cry of “Content is king!” remains strong amongst B2B marketers, so much so that the landscape is practically overflowing with content. It means that organizations need to work even harder to break through the noise with their content. Data-driven content is a core way to do that. With a data-backed content marketing strategy you can optimize the content marketing process, improve distribution efforts and boost content consumption metrics. Paroma Sen of MarTech Series highlights a few best practices to set the foundation for a better data-driven content marketing strategy.
