For most organizations, big data isn’t valuable for its size alone – the power comes in the ability to leverage and put to action the insights data offers. Many enterprises are already using big data to upgrade customer service, improve sales, optimize marketing and enhance products and services. And those who fail to make use of big data may find themselves at a significant strategic disadvantage against competitors that do. In this article, Ronald Schmelzer of Cognilytica discusses eight ways businesses are using big data to improve their operations and outcomes.
