Practical, pre-purchase technology insight
TechTarget’s editorial team includes
in-house journalists and hundreds of expert contributors. Get technology news, tips and insights into the changing IT market.
Since 1999, TechTarget’s editorial staff has built a network of technology-specific websites to provide valuable problem-solving and decision support content to IT professionals and line-of-business managers. The company’s editorial mission was founded on the premise that enterprise tech buyers need definitive practical guidance and insight when implementing, researching and managing technology.
TechTarget’s network of sites include news analysis, tutorials, how-tos, tips and in-depth features and vendor product comparisons. Our sites feature various multimedia formats, including webinars, podcasts, videos and screencasts, as well as opportunities to interact with experts.
TechTarget was founded on the concept that buyers conduct pre-purchase research on the web through organic search to navigate to the most useful and relevant source to deliver on their information need. Our reporters and editors are dedicated to delivering content that provides practical information to readers who need insights into technologies they have invested in or plan to invest in. We strive to offer in-depth coverage of the issues and trends while also providing real insight into the challenges business leaders face. We delve into a myriad of topics, products, companies and policies that shape our increasingly complex business ecosystem.
Independent and unbiased
All TechTarget editorial content is entirely vendor-neutral, and the content on each site is tailored to a specific IT professional audience, as well as a growing line-of-business audience. We balance our tech coverage by examining not only the benefits of technologies but the downsides and the costs, how to innovate while supporting legacy systems, as well as how top vendor products compare. Taken together, the valuable information we provide our readers helps them make wiser IT buying decisions over the course of the purchase and implementation process.
Our commitment is to fulfill the information needs of today’s technology buyer in an unbiased and vendor-neutral way.
It is also our mission to partner with technology vendors for fair, balanced and accurate coverage that is not tied to any business relationship that TechTarget may or may not have. We pride ourselves in this separation of church and state.
Rules of engagement
To pitch a member of our editorial staff, it’s important to understand the site you are pitching to and the intended audience of that site. Reporters can get hundreds of press releases each day. Pitches that are more specifically tailored to that site’s audience and their IT pain points will generally catch the attention of a reporter over a blast email. In addition, try to establish a relationship with the reporter and offer customer and analyst references as part of any announcement. Understand that the reporter always needs to judge your news against other news happening within a given industry. An interview does not guarantee published content. Lastly, pitches sent under embargo with no prior agreement regarding that embargo will not be honored.
