Account-Based Marketing

Enhance target account lists 

Your ABM program can fail on the basis of your target account list alone. Many companies make the mistake of targeting accounts that look like a great fit, but don’t have a need and may not ever.

Avoid the issue with Priority Engine™ by using firmographic, technographic and behavioral data to identify accounts that fit your ideal customer profile and are actually in-market for your solutions — right now.

Prioritize target account lists

Engage target accounts

Optimal ABM comes from a coordinated approach to engaging target accounts. It requires integrated campaigns synchronized across multiple sales and marketing channels.

TechTarget’s uniquely coordinated, continuously optimized ABM advertising and lead generation services maximize engagement from target accounts and buyers. By increasing your impact, you grow opportunities and win more deals.

Build up your own audiences

You can achieve long-term scalable yields from your target accounts by establishing a uniquely valuable presence on the BrightTALK^® platform, as 1,100+ clients have done. Connect your own content supply chain to your BrightTALK channel and grow your audience with additional custom content or sponsorable expert content from TechTarget and our Enterprise Strategy Group.

Uncover buying team contacts

Ironically, one of the most common pitfalls of ABM is being too account focused. While it’s true that enterprise technologies are bought by companies — you still have to sell to people.

Priority Engine makes it easy to find and engage real buyers by connecting you to the actual known members of the buying team, the people researching solutions in your market. And you get all the critical insights you need to break through.

Measure success

You need to assess and communicate your ABM program success. Not just pipeline and revenue — your impact on each key element of the buyer’s journey.

Priority Engine’s ROI Dashboard highlights results across all of it, from pipeline generated, to lead gen, to targeted audience reach and influence.

Enhance target account lists 

Your ABM program can fail on the basis of your target account list alone. Many companies make the mistake of targeting accounts that look like a great fit, but don’t have a need and may not ever.

Avoid targeting accounts you think are a great fit. Know who has a need. Priority Engine™ uses firmographic, technographic and behavioral data to identify accounts that fit your ideal customer profile and are actually in-market for your solutions — right now. In addition, you can enhance and validate your ABM lists and intent from sources such as 6sense and Demandbase with Priority Engine’s proprietary data, so you can see better results with stronger data.

Prioritize target account lists

Engage target accounts

Optimal ABM comes from a coordinated approach to engaging target accounts. It requires integrated campaigns synchronized across multiple sales and marketing channels.

TechTarget’s uniquely coordinated, continuously optimized ABM advertising and lead generation services maximize engagement from target accounts and buyers. By increasing your impact, you grow opportunities and win more deals.

View the account’s journey directly within Priority Engine. Know the activities they’ve taken with TechTarget, engagement with your content and services, and activities taken by your team – and prove how they’ve influenced opportunity progression.

Build up your own audiences

You can achieve long-term scalable yields from your target accounts by establishing a uniquely valuable presence on the BrightTALK^® platform, as 1,100+ clients have done. Connect your own content supply chain to your BrightTALK channel and grow your audience with additional custom content or sponsorable expert content from TechTarget and our Enterprise Strategy Group.

Uncover buying team contacts

Ironically, one of the most common pitfalls of ABM is being too account focused. While it’s true that enterprise technologies are bought by companies — you still have to sell to people.

Priority Engine makes it easy to find and engage real buyers by connecting you to the actual known members of the buying team, the people researching solutions in your market. And you get all the critical, prospect-level insights you need to break through.

Measure success

You need to assess and communicate your ABM program success. Not just pipeline and revenue — your impact on each key element of the buyer’s journey.

Priority Engine’s Opportunity Dashboard shows the direct impact Priority Engine has on your opportunities and how your team has influenced progression.