Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Featured Content

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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Webinars/Events

Intent Data

Intent Summit: Driving Engagement. Converting Interest.

February 14, 2024: Unlock the power of better data and evolved processes. Join our one-day virtual event to discover how to navigate the noise, engage buyers, and maximize performance in the digital buying landscape.

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Webinars/Events

Demand Generation

GTM Success in 2024: A B2B Guide to Tech Investments and Media Preferences
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Webinar

Market Intelligence

The Impact of Sustainability on IT Buying Decisions
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White Paper/E-Book

Content

Amplifying Your Webinar Reach with Social Media
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Case Study

Case Studies

How Shure Leverages an Integrated TechTarget Program to Fuel Pipeline and Increase Deal Value by 240%
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White Paper/E-Book

Partner Marketing

The B2B Technology Buyer’s Journey for Joint Solutions: Insights for Partner Marketers
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Product Sheet

Intent Data

Break Through with Real Personalization Using Priority Engine’s IntentMail AI™
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Video

Intent Data

Break Through with Real Personalization: Priority Engine’s IntentMail AI
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Case Study

ABM

How SolarWinds Leveraged the TechTarget Portfolio to Create Intent-based Demand and ABM Programs 
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Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 16: Building Partner Pipeline: How to Drive Demand With & Through Partners
MarTech Implementation
Blog Post

Sales and Marketing Alignment

Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing
Intent data adoption
Blog Post

Intent Data

Four Secrets to Harness the Power of Intent Data
Partner marketers
Blog Post

Partner Marketing

4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies’ Cheryl Cook
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White Paper/E-Book

Content

Build a Better Webinar: Day-of Execution
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Research/Analysis

Demand Generation

2024 Media Consumption Survey Highlights
Partner Marketers
Blog Post

Partner Marketing

Guiding the B2B Technology Buyer’s Journey: 4 Key Takeaways for Partner Marketers
high-quality content
Blog Post

Content

Factors to Consider when Selecting Lead Gen Campaign Content
lead gen content
Blog Post

Content

How to Align Lead Gen Content and Messaging to Target Personas
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Infographic

Demand Generation

Your Tech Buyers are Hungry for GenAI … Serve Them What They Want!
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Video

Intent Data

Make the Invisible, Visible: Identify the Active Buying Teams at Your Target Accounts
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Webinars/Events

Demand Generation

How Infinidat Drove Pipeline Through Third-Party Validation
Partner Marketing Budget
Blog Post

Partner Marketing

3 Steps to Make the Most of Your Partner Marketing Budget in 2024
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Webinars/Events

Intent Data

Last-Mile Personalization: Intent Insights and Sales Outreach
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White Paper/E-Book

Demand Generation

First to the Future: What Lifecycle Revenue Marketing Means for Demand and Account-Based Marketers
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White Paper/E-Book

Intent Data

A Better Toolkit for Finding and Converting More Real Leads
Lead gen content mix
Blog Post

Content

Selecting the Right Lead Gen Content Mix Across the Buying Cycle
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Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Using Market Research to Build a Differentiated GenAI Story
Content for lead gen
Blog Post

Content

The Importance of Selecting High-Quality Content for Lead Gen Campaigns
Guiding-the-IT-Buying-Journey–Strategies-for-Partner-Marketing
Webinar

Partner Marketing

Guiding the IT Buying Journey: Strategies for Partner Marketing
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Webinar

Partner Marketing

Developing and Activating Your Content Strategy With and Through Partners
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White Paper/E-Book

Intent Data

Sparking ABM with the Right Data and Insights
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Infographic

Intent Data

Using Data to Get B2B Sellers Back on Track
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Product Sheet

Partner Marketing

Drive Growth and Maximize ROI as You Go to Market With, Through, and To Partners
Email CTAs
Blog Post

Content

Sealing the Deal with Compelling CTAs: Good (and Bad!) Examples 
Email subject lines
Blog Post

Content

Formulating Eye-Catching Subject Lines
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Webinars/Events

Content

What is Great Content for Buyers and Why’s it So Hard?
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Webinars/Events

Content

Scaling Growth with Limited Marketing Resources
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Webinars/Events

ABM

Essential Metrics For Successful ABM
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Webinars/Events

Demand Generation

Mapping B2B Content to Each Stage of the New Sales Funnel
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Video

Content

BrightTALK: Much More Than a Webinar Platform 
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 15: Generative AI: Opportunities and Implications for Partner Marketing
Webinar_Brand-RESOURCE
White Paper/E-Book

Content

Build a Better Webinar: Developing Your Brand
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Webinars/Events

Content

72X ROI: How Radware Works Webinar Magic to Generate More Demand
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Event

EMEA

Come See Us at Forrester’s B2B Summit EMEA
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Webinar

Content

17x the Competition: Utimaco’s Guide to Exponential Webinar Growth
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Infographic

Demand Generation

3 Data-Driven Tips to Get Buyers to Love Your Emails
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Video

Content

Innovate and Compete More Effectively with Enterprise Strategy Group
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Webinar

Market Intelligence

Tech Investors and Operators: Scale Venture Partners
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Research/Analysis

Market Intelligence

Beyond the GenAI Hype: Real-World Investments, Use Cases and Concerns
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Product Sheet

Intent Data

Fueling Your Data Workflows with TechTarget’s Audience and Intent
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Research/Analysis

Content

The Future Of B2B Content​
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White Paper/E-Book

ABM

Netting Deeper ABM Engagement with Webinars
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Infographic

Intent Data

3 Data-Driven Ways to Break into Your Buyer’s Email Inbox
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White Paper/E-Book

Demand Generation

Get Off the MQL Hamster Wheel. Get On with Winning Deals.
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White Paper/E-Book

ABM

A Better Way to Bring Buying Teams Together: How to Use High-Value Offers
Channel marketing
Blog Post

Channel

3 Areas of Improvement to Drive Channel Marketing Success
TTGT_Reaching-Beyond-Lead-Revenue-Resource
Research/Analysis

Demand Generation

Reaching Beyond the Lead: Revenue Development Teams Must Make the Shift to Buying Groups
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Video

Intent Data

How Sales and Marketing Can Thrive on Real Purchase Intent
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Event

Intent Data

Come see us at B2BSMX
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Research/Analysis

ABM

Measuring the Impact of Account-Based Marketing
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Product Sheet

Intent Data

TechTarget + BrightTALK: Access the Largest Source of Qualified B2B Buyers
Contact Sales
Contact Sales
Conversion Pixel