Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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Webinars/Events

Intent Data

Intent Summit: Driving Engagement. Converting Interest.

February 14, 2024: Unlock the power of better data and evolved processes. Join our one-day virtual event to discover how to navigate the noise, engage buyers, and maximize performance in the digital buying landscape.

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Webinar

ABM

Embracing Your Customer’s Uniqueness to Win in ABM and ABX
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White Paper/E-Book

ABM

Adapting to the Speed of Change: Six Strategic Habits to Adopt in Your Sales and Marketing Planning
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Webinar

Demand Generation

Rules of Engagement: Driving Conversion Through Automation & Nurture Strategies
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Webinar

Advertising

Tethering Brand & Buyer: Targeting Your Brand in a Changing Digital B2B Space
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White Paper/E-Book

ABM

Don’t Box Yourself In, 4 Tips for Amplifying Your B2B Marketing
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Webinar

ABM

Capitalizing on ABM Engagement: Measure Right, then Optimize
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White Paper/E-Book

Demand Generation

Billion Dollar Blindness: Why You’re Missing Revenue Opportunity in Marketing & Sales
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Blog Post

Partner Marketing

The Art and Power of Marketing With and Through Partners
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Presentation

ABM

Because Your MQLs Just Won’t Cut It
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White Paper/E-Book

ABM

A Short End-to-End Guide to ABM Engagement
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White Paper/E-Book

Demand Generation

How to Build, Scale & Evolve the Modern Data-Driven Demand Gen Engine
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Blog Post

Demand Generation

Keeping Up with Evolving B2B Demand Gen Thinking and Practice
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Blog Post

Content

APAC Perspectives on Regional Content Development
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Webinar

Demand Generation

The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
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Webinar

Demand Generation

Leveraging Real Intent Data and an Always-On Strategy to Convert More In-Market Accounts
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Infographic

ABM

ABM High-Value Offers: Bridging the Engagement Gap for Sales
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Webinar

Marketing

Rules of Engagement: Think Beyond Campaigns and Build an Always-On Strategy
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Webinar

Marketing

Maximizing Marketing Impact: Great Content Combined with Great Distribution
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White Paper/E-Book

Sales

Frightening Realities: Improve SDR Impact
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White Paper/E-Book

Demand Generation

New Demand Strategies to Maximize Opportunities in Today’s Market
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Webinar

Demand Generation

Today’s Market Realities Require New Demand Gen Strategies
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Webinar

Marketing

Like Tetris™ for B2B, How to Win in the Building Demand Game
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White Paper/E-Book

Demand Generation

Build a Better Webinar
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White Paper/E-Book

Demand Generation

Audit Your Demand Gen Success: Set the Stage For Performance Push
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White Paper/E-Book

Demand Generation

Content Mapping: Delivering the Right Message at the Right Time
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White Paper/E-Book

Demand Generation

Ideal Customer Profile (ICP): Foundation of an Effective Demand Generation Strategy
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Infographic

Intent Data

Is Bad Outreach Killing Your Business?
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White Paper/E-Book

Demand Generation

Building Basic Email Nurturing Skills
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Webinar

Sales and Marketing Alignment

Maximizing GTM Performance End-to-End
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Video

Sales and Marketing Alignment

Aligning Sales and Marketing: Practical Advice from a Sales Leader
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Webinar

Channel

Winning Channel Strategies: Align Your Partner Programs and Ecosystem to 2022 IT Spending Trends
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Video

Intent Data

Interview with CEO Mike Cotoia: Building Better Solutions for Our Customers
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White Paper/E-Book

Intent Data

Making Sense of B2B Purchase Intent Data and Putting It to Use
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Video

Content

Marketing’s Role in Digital Sales Content
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Blog Post

Intent Data

A Practitioner’s Brief on Intent Data
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Infographic

ABM

Creating More ABM Opportunities Using Webinars
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Video

Content

How to Build More Pipeline ­When Everything’s Gone Virtual
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White Paper/E-Book

ABM

3 Reasons Your ABM Program Could End in Disaster
HGInsights
White Paper/E-Book

ABM

3 Data-Based Ways to Improve ABM Now
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White Paper/E-Book

Demand Generation

The Modern Demand Gen Engine: Everything You Need to Know to Succeed
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White Paper/E-Book

Intent Data

Accelerating Strategic Account Revenue Using the Right Intent Data
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White Paper/E-Book

Sales

Beyond Activity Measures: Increase SDR Yields by Focusing on Quality
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White Paper/E-Book

ABM

How Does Your Sales Development Program Measure Up?
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White Paper/E-Book

ABM

Growing Sales Revenue Using HVOs for ABM Engagement
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White Paper/E-Book

ABM

Using Programmatic Webinars to Achieve Better ABM Engagement
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White Paper/E-Book

ABM

Aligning Marketing to Sales to Drive Short-Term Quota Attainment
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Infographic

Advertising

New Brand Study: How Digital Ads Positively Impact IT Buyer Decisions
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Infographic

Intent Data

Anatomy of Real Purchase Intent Signals
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White Paper/E-Book

Content

The Power of Episodic Content: How Webinar Series Create Connections and Community with Buyers
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Webinar

Intent Data

Find, Influence and Convert: What Developer Marketing Can Teach Us About Successful ABM
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Webinar

Intent Data

Intent Data: What Really Matters and Why?
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Blog Post

Content

We’re Only Human: 4 Ways to Become a Better Copy Editor
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Blog Post

Partner Marketing

A Foundation for Better Alliance and Channel Partnerships
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Webinar

Demand Generation

Rules of Engagement: Maximizing Content Creation to Drive Prospect Engagement
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Event

Intent Data

Audiences. Content. Data. Activation.
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Webinar

ABM

Unlocking Deep Engagement: Creating an Always-On Webinar Series
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White Paper/E-Book

Demand Generation

Secrets from 100,000 Demand Gen Campaigns
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