Content is an essential way organizations can connect with buyers early – and throughout – their journey. But despite the important role content plays, there’s still room for improvement in how B2B organizations run their content engines, from how content is delivered to the value content provides buyers.
In this research brief, Forrester shares why the B2B content engine is broken and where they’re observing critical break points. You’ll learn:
- Why responsive contextualized experiences will be key to the success of content engines.
- How to leverage AI and content data to build contextualized content experiences.
- 4 steps to take now to prepare your content engine for the future.
