Over the past few years, many marketing organizations have added ABM to their marketing strategy. Yet for each of these organizations, their approach to ABM, and even their definition of ABM differs. Sometimes see B2B marketing is masked as ABM. So, what really makes ABM different from good B2B marketing? Declan Mulkeen of Strategic ABM breaks down the key differences between the two strategies – highlighting the core elements of an effective ABM program.
