Today, almost every B2B marketer is familiar with the concept of having a data-driven marketing strategy. And that’s because data is an incredible resource for marketers – it creates a clearer picture of prospective buyers’ behavior, goals, pain points and challenges for marketing teams, so they can better reach these buyers. Yet becoming a data-forward organization can be challenging – it requires a change in thinking and approach. To help organizations make the switch, Michael Brenner of Marketing Insider Group shares a range of ways that marketing teams can become more data driven.
