While the transition to digital-forward buying and selling wasn’t new to the B2B ecosystem pre-pandemic, elements of the past two years have certainly expedited the change. Now, many organizations are in the process of evolving their selling and marketing strategies to better align with the buyer’s journey. Of course, change is never easy. Brian Dearth of Vaimo shares five trends in digital B2B sales, along with ways sellers can deliver a personalized and enjoyable experience for buyers.
