The pandemic didn’t spark the transition to digital experience, but it did expedite it. There’s now no excuse for having a poor customer experience (CX), and to build a delightful customer experience, organizations must put their customers at the center of everything they do. In a Q&A, Susanne Ronnqvist Ahmadi, vice-president of international marketing at HubSpot, explains why businesses should invest in quality data, who should own CX and the steps businesses should take to elevate CX, all to deliver seamless, contextual experiences across all touchpoints.
