June 28, 2022
Fiona O'Connor Senior Content Marketing Manager
Part of a three-part guide exploring some typical areas of difficulty organizations experience on the ABM development journey. Part 1 covers Sales, Part 2 covers Marketing and Part 3 covers […]
June 27, 2022
Byrony Seifert SVP, Product Operations
Face-to-face interactions in B2B sales and marketing are declining and digital messaging is getting ever noisier. 83% of prospects say they receive more online messages from IT vendors now than […]
June 22, 2022
Voula Hantziantonakis Senior Customer Success Manager, EMEA
This is the second part of a blog series on how marketers can better build and optimize content for EMEA. You can read Part 1 here. The truth is – […]
June 20, 2022
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]
June 20, 2022
Voula Hantziantonakis Senior Customer Success Manager, EMEA
Content is the number one building block in the overarching category of customer experience (CX). How to successfully build your content efforts, in the ever-shifting move to more and more […]
June 7, 2022
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
In everyday life, when we make a substantial purchase like a car, we get to “look under the hood.” But in much of martech, and it seems to me especially […]
June 3, 2022
Fiona O'Connor Senior Content Marketing Manager
Recently executed research by Enterprise Strategy Group™ (ESG) surveyed 700 IT decision makers to better understand where IT buyers plan to invest in 2022 and 500 partners to learn how […]
May 11, 2022
Jat Hayer VP of Sales, EMEA
Doing Account-Based Marketing (ABM) well in EMEA is not easy. In fact, two out of every three ABM programs don’t reach their goals. It doesn’t help that ABM is not […]
May 6, 2022
Fiona O'Connor Senior Content Marketing Manager
In our many conversations with partner marketing teams, we’ve seen a wide range of approaches when it comes to marketing with partners and marketing through partners. For a better understanding […]
