May 7, 2021
Fiona O'Connor Senior Content Marketing Manager
To date, strategic account executives (AEs) have had only two rather blunt instruments with which to pursue prospecting in their territories: “qualified” lead follow-up, which is low volume and imprecise, […]
April 21, 2021
Fiona O'Connor Senior Content Marketing Manager
Have you ever been the recipient of a dozen emails and calls from a brand with a message that didn’t pertain to you? Maybe you opened a few emails, but […]
June 25, 2020
Sarah Geissler Director, Product Marketing
An interview with successful technology sales innovator, Bryan Frankel, Sales Director at LANSA LANSA is the original low-code, rapid application development platform for building enterprise-grade mobile, web and desktop apps. […]
June 4, 2020
Paige Pollard Senior Manager, Corporate Communications
The current business climate has really thrown a wrench in marketing initiatives this year. While the future as we know it may be unclear, one thing is certain – if […]
June 2, 2020
Garrett Mann Vice President, Corporate Communications
Decision-making is never merely rational. Emotions play a big part in purchasing, even in B2B. Right now, it is more important than ever for sellers to recognize this. That is […]
December 9, 2019
Heather Turner Vice President, Customer Success
This past November, sales and marketing professionals within the Priority Engine community gathered at the Silver Peak offices in Santa Clara for a Priority Engine User Group Roundtable. Among the […]
October 31, 2019
Paige Pollard Senior Manager, Corporate Communications
While today’s technology has digitally connected so many of us, it’s also made it difficult to get noticed by prospects. It’s become significantly harder for sales reps to get a […]
April 12, 2019
Heather Turner Vice President, Customer Success
Real Insights from Sales and Marketing Peers Sales and marketing professionals from the San Francisco Bay Area recently gathered at the Adobe offices in San Jose for the latest roundtable […]
March 29, 2019
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
I’m a sales guy—and I love what’s going on right now in marketing. You call it ABM. I call it the right way for sales and marketing to work together […]
February 28, 2019
Michael Box Content Creator
Inside sales has become a critical component of B2B sales. According to recent research, sales development teams now deliver the largest portion of the sales pipeline (38%). Despite the growing […]
