Data-driven research and tactics to find, engage and convert demand in your market.
July 11, 2023
John Steinert CMO
Every day clients come to us with lists of people they want to target. Their lists are built from three classic building blocks: A combination of titles associated with past […]
August 31, 2022
Fiona O'Connor Senior Content Marketing Manager
Fourth quarter is almost upon us and 2023 planning should be ramping up. To make sure you have the inputs you need across your team, TechTarget’s BrightTALK folks are hosting […]
August 1, 2022
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
Science fiction is one of my guilty pleasures (after golf that is). And with young kids, though I don’t have as much time to read for pleasure as I’d like, […]
April 29, 2022
Fiona O'Connor Senior Content Marketing Manager
The thinking around B2B demand gen strategy is rapidly evolving. Until recently, demand gen organizations were laser-focused on lead volumes – how to identify, convert and qualify them. The thinking […]
February 28, 2022
Fiona O'Connor Senior Content Marketing Manager
We’ve all been there – sent that promotional email with a word missing or realized your e-book has a formatting error after sharing it with your audience. It’s incredibly frustrating […]
February 8, 2022
Chris Brookes Product Marketing Manager, APAC
Each year TechTarget partners with hundreds of B2B tech companies across APAC to execute their marketing strategies. We recognize our top performing partners with our annual Archer Awards. So, what […]
January 20, 2022
Fiona O'Connor Senior Content Marketing Manager
If your subject line doesn’t stand out in your audience’s inbox, they won’t engage. They’ll never see the informative message you wrote or the valuable content you’ve spent all that […]
August 24, 2021
Sarah Geissler Director, Product Marketing
Challenge: Red Hat needed a way to more effectively target strategic accounts and generate more qualified, in-market leads and pipeline. Solution: Red Hat used TechTarget’s Priority Engine intent data platform […]
June 16, 2021
Garrett Mann Vice President, Corporate Communications
The recent B2B Marketing Exchange virtual event (June 7-10) focused on “Next-Level ABM.” Together with Content Director Andrew Gaffney, TechTarget’s CMO John Steinert got to host a virtual roundtable on […]
May 25, 2021
Chris Brookes Product Marketing Manager, APAC
In today’s data-driven world, technology marketers have more tools than ever at their disposal to help them identify their ideal prospect profiles. Yet many continue to perpetuate hierarchical notions of […]
