Leveraging GDPR Preparation into Better Attribution and Data Hygiene for All

Garrett Mann Vice President, Corporate Communications

The other day I was meeting with my CMO to discuss client GDPR readiness, when the conversation abruptly shifted to clients dealing with data quality overall. This is often a […]

Closing Your Available Demand Gap

Garrett Mann Vice President, Corporate Communications

For all of us, there exists a total addressable market (TAM) for our solutions . Meaning there is only a finite (and eminently calculable) number of companies out there who […]

4 Ways to Ensure Your Marketing ROI Makes a Quantum Leap in 2018

Garrett Mann Vice President, Corporate Communications

How are you planning on improving your marketing ROI in 2018? It’s a question we ask ourselves every year. And yet, there never seems to be a perfect answer. For […]

“GDPR Will Crash Your Entire Marketing Plan”: Fears, Realities & Choosing the Right Partners

Brent Boswell Managing Director, EMEA

Of course the first part of that statement isn’t true. With GDPR implementation slated for May 2018, not surprisingly, some out there are flooding e-mail boxes trying to capitalize on […]

Overwhelmed by Content Creation? Here are 3 Simple Fixes for Marketers

Keri Deming Senior Manager, Custom Content

More than half of organizations have a small or one-person marketing team serving the entire organization. Shockingly, 70% of those organizations are expecting to create more content this year than […]

Microtargeting: Developing More Effective Marketing Campaigns

TechTarget and HG Data

This is Part 3 of a 3-part series from TechTarget and HG Data on how to drive better Account-Based Marketing ROI from Technographics and Real Purchase Intent. Please see Part 1 on Using Data to Develop […]

Before Considering Predictive Analytics, Make Sure You Have the Right Source Data to Make it Effective

Garrett Mann Vice President, Corporate Communications

If you don’t have the right data inputs, you will not get the outcomes you desire Data sourcing has never been easier in B2B tech marketing. And yet what remains […]

What is GDPR and What do B2B Tech Marketers Need to Know about it?

Byrony Seifert SVP, Product Operations

I’m convinced after being an online marketer for 15 years that I surely must have a law degree by now.   So much of what I do day-to-day is deal with […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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