Data-driven research and tactics to find, engage and convert demand in your market.
April 5, 2018
Garrett Mann Vice President, Corporate Communications
The other day I was meeting with my CMO to discuss client GDPR readiness, when the conversation abruptly shifted to clients dealing with data quality overall. This is often a […]
March 1, 2018
Garrett Mann Vice President, Corporate Communications
Every year, there’s a new buzz-phrase or innovative strategy poised to set the B2B marketing world on fire. Social selling, account-based marketing (ABM), predictive analytics. These are just a few […]
February 15, 2018
Garrett Mann Vice President, Corporate Communications
For all of us, there exists a total addressable market (TAM) for our solutions . Meaning there is only a finite (and eminently calculable) number of companies out there who […]
January 31, 2018
Garrett Mann Vice President, Corporate Communications
How are you planning on improving your marketing ROI in 2018? It’s a question we ask ourselves every year. And yet, there never seems to be a perfect answer. For […]
October 5, 2017
Brent Boswell Managing Director, EMEA
Of course the first part of that statement isn’t true. With GDPR implementation slated for May 2018, not surprisingly, some out there are flooding e-mail boxes trying to capitalize on […]
September 28, 2017
Keri Deming Senior Manager, Custom Content
More than half of organizations have a small or one-person marketing team serving the entire organization. Shockingly, 70% of those organizations are expecting to create more content this year than […]
September 21, 2017
This is Part 3 of a 3-part series from TechTarget and HG Data on how to drive better Account-Based Marketing ROI from Technographics and Real Purchase Intent. Please see Part 1 on Using Data to Develop […]
August 24, 2017
Garrett Mann Vice President, Corporate Communications
If you don’t have the right data inputs, you will not get the outcomes you desire Data sourcing has never been easier in B2B tech marketing. And yet what remains […]
May 31, 2017
Byrony Seifert SVP, Product Operations
I’m convinced after being an online marketer for 15 years that I surely must have a law degree by now. So much of what I do day-to-day is deal with […]
