4 Steps to Creating More Personalized Content for Technology Buyers

Fiona O'Connor Senior Content Marketing Manager

B2B buyers have come to expect personalization at every touchpoint – 76% of buyers say they expect more personalized attention from marketers and salespeople based on their specific needs. Personalization […]

Creating Content to Engage Real Technology Buyers: 5 Common Challenges to Overcome

Fiona O'Connor Senior Content Marketing Manager

Content continues to be a top area of investment for B2B marketers. Furthermore, in light of the pandemic, 43% of marketers shared that content was the #1 area they planned […]

Tapping into Real Buyer Activity and Behavior to Drive Better B2B Marketing and Sales Results in 2021

Paige Pollard Senior Manager, Corporate Communications

While quarantining and lockdowns are hopefully temporary, the move to digital that has erupted during the pandemic seems to be here to stay. As the buyer’s journey becomes increasingly more […]

How Rezilion Converts More Marketing Qualified Leads with Priority Engine

Sarah Geissler Director, Product Marketing

Challenge: Rezilion was having a difficult time breaking through to their target persona due to the demanding nature of their work. This was impacting their ability to successfully convert MQLs […]

How QTS Data Centers Breaks into More Fortune 1000 Accounts with Priority Engine

Sarah Geissler Director, Product Marketing

Challenge: QTS Data Centers needed to break into more Fortune 1000 and strategic accounts and better identify real decision-makers for their sales and marketing teams to go after. Solution: QTS […]

Intent Data: It’s Not the Volume of Signals That Matters – It’s What’s in ‘Em

John Steinert CMO

As a marketer, I’m super excited about the potential AI and ML promise to help me understand data and take productive action on it. Our editorial team is making significant […]

Three Tips for Tech Marketers to Increase Email Performance with IT Buyers

Chris Brookes Product Marketing Manager, APAC

The average business professional receives approximately 130 emails a day. That works out to roughly 16 emails an hour in a standard 8 hour work day. This is exactly what […]

Prying Open the Black Box: Why Bidstream Data is Not a Sustainable Source of Intent

Don Hawk Executive Director & Co-Founder

“Billions of signals…” Does this phrase sound familiar to you when it comes to intent providers? There’s been a proliferation of solutions offering intent data in recent years, most of […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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