June 14, 2021
Fiona O'Connor Senior Content Marketing Manager
As an early-career B2B content marketer and writer, I’ve spent many hours examining research reports, listening to expert panels, and generally staying on top on MarTech industry news. I’m constantly […]
May 25, 2021
Chris Brookes Product Marketing Manager, APAC
In today’s data-driven world, technology marketers have more tools than ever at their disposal to help them identify their ideal prospect profiles. Yet many continue to perpetuate hierarchical notions of […]
May 7, 2021
Fiona O'Connor Senior Content Marketing Manager
To date, strategic account executives (AEs) have had only two rather blunt instruments with which to pursue prospecting in their territories: “qualified” lead follow-up, which is low volume and imprecise, […]
April 22, 2021
John Steinert CMO
In B2B right now, there are two divergent concepts of how a company can efficiently maximize access to more of the currently active demand present in its markets via purchase […]
April 21, 2021
Fiona O'Connor Senior Content Marketing Manager
Have you ever been the recipient of a dozen emails and calls from a brand with a message that didn’t pertain to you? Maybe you opened a few emails, but […]
April 1, 2021
Andrew Briney Chief Product Officer
Say you just bought a new Peloton and want to learn how to use it. You have a choice: Watch a video, read the manual or Zoom with an expert. […]
March 31, 2021
Sharon Palermo Product Marketing Manager, Brand Solutions
It’s 2022. You’ve created compelling display ads for a valuable product, but you’re struggling to reach the audience that needs it. You can’t identify potential buyers in a sea of […]
March 19, 2021
Sarah Geissler Director, Product Marketing
Challenge: DataStax was looking for a way to generate more qualified demand while also enabling their sales team in their outreach efforts. Solution: DataStax leverages Priority Engine for it’s active, […]
March 16, 2021
Fiona O'Connor Senior Content Marketing Manager
Content is arguably the most important element within your marketing strategy, yet marketers often grapple with constraints including limited budgets, tight timelines or insufficient skillsets. Many also lack support – […]
