August 24, 2021
Sarah Geissler Director, Product Marketing
Challenge: Red Hat needed a way to more effectively target strategic accounts and generate more qualified, in-market leads and pipeline. Solution: Red Hat used TechTarget’s Priority Engine intent data platform […]
August 2, 2021
Fiona O'Connor Senior Content Marketing Manager
Based on the webinar: Delivering on The Promise of Intent: Applying Real Insights to Accelerate Marketing & Sales Results. The purchase intent data ecosystem is evolving quickly, with a growing […]
August 2, 2021
Fiona O'Connor Senior Content Marketing Manager
Do you have a piece of content that continues to engage people well beyond its anticipated “sell by” date? What do you do with it? Rather than simply sharing the […]
July 13, 2021
Fiona O'Connor Senior Content Marketing Manager
More and more, B2B tech organizations recognize the role partnerships can play in the growth of their business. As a result, the partner ecosystem is becoming increasingly competitive – so […]
July 6, 2021
Fiona O'Connor Senior Content Marketing Manager
Why do you sink your sweat and tears into writing, editing and rewriting? In B2B, the job is to help others explore a new idea or solve a problem, right? […]
June 30, 2021
Fiona O'Connor Senior Content Marketing Manager
Increasingly, tech companies see the benefits of partnering in their go-to-market strategies. Partnerships allow them to better pursue revenue opportunities and to deliver solutions more effectively for their clients. At […]
June 28, 2021
John Steinert CMO
Tech companies need to face facts. In the crowded tech marketplace, simply building a great product alone just isn’t going to be enough to ramp a business or a new […]
June 17, 2021
Tom Walker APAC Client Sales Consultant
The global pandemic presented technology vendors with both opportunities and challenges simultaneously. Face-to-face events, a major source of leads for most vendors, and valued by sales reps as a way […]
June 16, 2021
Garrett Mann Vice President, Corporate Communications
The recent B2B Marketing Exchange virtual event (June 7-10) focused on “Next-Level ABM.” Together with Content Director Andrew Gaffney, TechTarget’s CMO John Steinert got to host a virtual roundtable on […]
