December 23, 2021
Fiona O'Connor Senior Content Marketing Manager
No matter what stage of your partner marketing evolution, identifying and understanding ROI helps keep up the momentum. For the latest insights into how organizations are developing partner programs that […]
November 29, 2021
Fiona O'Connor Senior Content Marketing Manager
Among B2B content marketing teams, design is still far too often introduced in the last stages of the process. Instead of using a more collaborative approach, completed copy is basically […]
November 11, 2021
Susan Smith Integrated Publisher & Director, Enterprise Strategy Group Enablement
There are a lot of really interesting and innovative IT projects happening around the world every day. And let’s be honest, the involved teams rarely get the recognition they deserve. […]
October 29, 2021
Fiona O'Connor Senior Content Marketing Manager
Faced with rapidly expanding partner ecosystems, it’s now more important than ever that partner marketing organizations establish go-to-market (GTM) strategies that enable them to scale successful partnerships quickly and easily. […]
October 19, 2021
Fiona O'Connor Senior Content Marketing Manager
Today’s increasingly crowded and competitive B2B markets are putting a premium on high-velocity prospecting. Buoyed by activity-focused thinking and salestech, organizations are aggressively hiring more and more SDRs to “get […]
September 10, 2021
Fiona O'Connor Senior Content Marketing Manager
While a vanguard of organizations is now investing more in their partner programs, many partner marketing teams are still struggling towards ambitious goals with limited resources. For insight into how […]
September 8, 2021
Paige Pollard Senior Manager, Corporate Communications
Engaging the right buyers with the right content at the right time is one of the biggest challenges in B2B sales. According to Salesforce, 76% of sales reps say that […]
September 1, 2021
Fiona O'Connor Senior Content Marketing Manager
Because of its ability to draw readers in, storytelling has become a potent format for B2B writers. Just like everyone else, many businesspeople enjoy consuming information in story form versus […]
August 26, 2021
Fiona O'Connor Senior Content Marketing Manager
Within the expansive partner marketing ecosystem, B2B tech organizations rush to build out a wide variety of tactical activity. It’s a very action-oriented space, and yet, as we move deeper […]
