As buyers increasingly go through a self-service, digital buying process, the role of content in that process has become all the more important. When it comes to content planning – whether it’s audience needs, topic identification, or adjustments to your strategy – you can’t afford to guess.
In this infographic you’ll learn:
- Fundamental questions to answer when content planning.
- How to evaluate the data sources for your content strategy and planning.
- Best practices for incorporating data into content planning.
