Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

MarTech Implementation
Blog Post

Sales and Marketing Alignment

Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing
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White Paper/E-Book

Intent Data

Sparking ABM with the Right Data and Insights
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Event

EMEA

Come See Us at Forrester’s B2B Summit EMEA
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Webinar

Content

17x the Competition: Utimaco’s Guide to Exponential Webinar Growth
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Infographic

Intent Data

3 Data-Driven Ways to Break into Your Buyer’s Email Inbox
Channel marketing
Blog Post

Channel

3 Areas of Improvement to Drive Channel Marketing Success
EU_TTGT_Changing_IT_Budgets_and_Spending_in_Europe-RESOURCE
Infographic

EMEA

Changing IT Budgets and Spending in Europe
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White Paper/E-Book

Market Intelligence

Aligning to European IT Priorities to Drive Buyer Engagement
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Webinars/Events

EMEA

Virtual Summit: Fuel Your Pipeline with Data-Driven Strategies
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Webinar

Channel

Strategies to Support Channel Marketing Programs in EMEA
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Infographic

EMEA

Employing Your Content as a Digital Sales Rep
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White Paper/E-Book

EMEA

Understanding IT Buyers’ Behaviors
customer acquisition
Blog Post

Intent Data

Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA
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Video

EMEA

The IT B2B Marketer vs. The IT Pro: Does Buyer Perception Mirror Reality?
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White Paper/E-Book

Advertising

Tethering Brand and Buyer: Differentiating Your Brand in an Evolving B2B Environment
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Case Study

Case Studies

8×8 Uses Priority Engine to Enable Channel Partners and Fuel Pipeline
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Infographic

Content

Refocus Your Content: Engaging IT Buyers in a Digital-First Buying Environment
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Infographic

Demand Generation

Demand Generation Game for the Win: Fitting Marketing Pieces Together
EMEA-Nurture-Revival-Ebook-Resource
White Paper/E-Book

Demand Generation

Email Nurture Revival
cookies
Blog Post

Advertising

Preparing for a Cookieless Future – an EMEA Perspective
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Video

Content

You vs. Your Buyer: How to Create Customer-Centric Messaging
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Video

Demand Generation

Like Tetris™ for B2B: How to Win in the Building Demand Game
conversation engine
Blog Post

Content

Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective
EMEA content marketing strategies
Blog Post

Content

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 2)
EMEA content marketing
Blog Post

Content

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 1)
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Webinar

Advertising

Tethering Brand & Buyer: Targeting Your Brand in a Changing Digital B2B Space
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White Paper/E-Book

ABM

Don’t Box Yourself In, 4 Tips for Amplifying Your B2B Marketing
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Webinar

Marketing

Like Tetris™ for B2B, How to Win in the Building Demand Game
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Video

Sales and Marketing Alignment

Aligning Sales and Marketing: Practical Advice from a Sales Leader
Don_t-Box-Yourself-In_Webinar-Resource-icon_1
Webinar

ABM

Don’t Box Yourself In: 4 Tips for Amplifying Your B2B Marketing Webinar
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Webinar

Demand Generation

Theory, Functionalism & the Secrets Behind 100,000 Demand Generation Campaigns
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Video

EMEA

Executive Interview: Planning and Executing a Successful Global Demand Strategy
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Video

Virtual Business Strategies

EMEA Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing
GDPR
Blog Post

Intent Data

GDPR is a “Creative Opportunity” – But Only for B2B Marketers Who Can Position Themselves to Capitalize
sales qualification
Blog Post

Sales Enablement

4 Keys to Better Sales Qualification – Insights from TechTarget Priority Engine London User Group
Quality data
Blog Post

Intent Data

4 Ways Data is Enhancing Marketing’s Relationship with Sales in EMEA
Business people reviewing paperwork in meeting
Blog Post

Content

3 Ways to Build the Case for Native Language Content in Your Global Marketing Plans
localized content
Blog Post

Content

Why Global Marketers Must Budget for Localized Content
data management GDPR
Blog Post

EMEA

What are the Business Implications of GDPR?
data protection GDPR
Blog Post

EMEA

What is GDPR and What do B2B Tech Marketers Need to Know about it?
German content marketing
Blog Post

EMEA

B2B Technology Marketing – Market Spotlight: DACH
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Product Sheet

Advertising

Spoke Branding International Product Guide
tech marketer talks silver peak
Blog Post

Advertising

Tech Marketer Talks: Silver Peak Drives Demand and Brand Awareness through Global Integrated Marketing
France B2B technology marketing
Blog Post

EMEA

B2B Technology Marketing and Media – Market Spotlight: France
in-language content strategy in France
Blog Post

Content

Why Marketers Must Develop In-Language Content for France (and Other European Regions)
marketing content audit image
Blog Post

Content

How to Conduct an Effective Marketing Content Audit
outsourced telemarketing questions
Blog Post

Demand Generation

3 Questions to Ask Before Doing an Outsourced Telemarketing Lead Acquisition Campaign
no telemarketing lead generation
Blog Post

Advertising

Why International Agencies are Asking for “No Telemarketing” Lead Gen Campaigns
outsourced telemarketing
Blog Post

Demand Generation

Where Does Outsourced Telemarketing Fit into Your B2B Tech Marketing and Sales Mix?
telemarketing lead acquisition
Blog Post

Demand Generation

Does Telemarketing for Lead Acquisition Get You Good Data about International IT Decision Makers?
marketing internationally passports
Blog Post

Demand Generation

When Marketing Internationally, Size Matters
in-language content
Blog Post

Content

How Culturally Aware is Your Content Marketing Strategy?
tech marketer talks ping identity featured
Blog Post

Content

Tech Marketer Talks: Creating Marketing-Driven Pipeline Through Content Syndication in EMEA – Ping Identity
global technology marketing challenges
Blog Post

Content

3 Common Global Technology Marketing Challenges Discovered at TechTarget APAC ROI Summits
dimension data
Blog Post

Advertising

Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data
marketing internationally
Blog Post

Content

6 Things North American Marketers Need to Know When Marketing Internationally
CIO insight
Blog Post

Content

From the Horse’s Mouth: CIOs Share Advice for Marketers at TechTarget’s London ROI Summit
macro diruptor
Blog Post

Demand Generation

6 Macro Disruptors That Will Change Information Technology
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