Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

MarTech Implementation
Blog Post

Sales and Marketing Alignment

Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing
Multi-threading
Blog Post

Sales

Multi-Threading: Successfully Bring Buying Teams Together
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Webinar

Sales and Marketing Alignment

High Impact Sales and Marketing Collaboration
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 9: Marketing with and through Partners: The Power of Co-Marketing
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Webinar

Sales and Marketing Alignment

Align: Optimize GTM Performance
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Video

Content

Driving Conversation Through Automation & Nurture Strategies Video
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White Paper/E-Book

Content

Driving Conversation Through Automation & Nurture Strategies E-book
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Webinar

Intent Data

Beyond Activity: How Quality Interactions Can Significantly Improve Yield
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Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level
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Video

Demand Generation

Like Tetris™ for B2B: How to Win in the Building Demand Game
Martech salestech intersect
Blog Post

Sales and Marketing Alignment

MarTech & SalesTech: Opportunities at the Intersections
PMV-Partner Intersection-Button-Res
Webinar

Sales and Marketing Alignment

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success
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Case Study

Sales and Marketing Alignment

Pipeline Acceleration at the Marketing + Sales Development Intersection
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White Paper/E-Book

Demand Generation

Organizational Alignment: Accelerating Your Sales Pipeline
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Webinar

ABM

Embracing Your Customer’s Uniqueness to Win in ABM and ABX
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Webinar

Demand Generation

Rules of Engagement: Driving Conversion Through Automation & Nurture Strategies
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Webinar

Demand Generation

The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
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Webinar

Marketing

Maximizing Marketing Impact: Great Content Combined with Great Distribution
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White Paper/E-Book

Demand Generation

New Demand Strategies to Maximize Opportunities in Today’s Market
Expert-Panel-Webinar-Today’s-Market-Realities-Require-New-Demand-Gen-Strategies-resource-icon
Webinar

Demand Generation

Today’s Market Realities Require New Demand Gen Strategies
BTLK-DrivingDemand-2022-Resource
Webinar

Marketing

Like Tetris™ for B2B, How to Win in the Building Demand Game
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Webinar

Sales and Marketing Alignment

Maximizing GTM Performance End-to-End
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Video

Sales and Marketing Alignment

Aligning Sales and Marketing: Practical Advice from a Sales Leader
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Webinar

Channel

Winning Channel Strategies: Align Your Partner Programs and Ecosystem to 2022 IT Spending Trends
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Webinar

ABM

Unlocking Deep Engagement: Creating an Always-On Webinar Series
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Webinar

ABM

Are Marketing & Sales Leaving Millions on the Table?
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Webinar

ABM

Solving for Engagement: A Key to ABM Success
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Infographic

Sales and Marketing Alignment

Surviving? Barely! 3 Current Barriers to SDR Success and How to Fix Them
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Webinar

ABM

ABM Reality: Aligning & Enabling Your SDRs for Better B2B Marketing & Sales
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Webinar

Intent Data

Real Intent Data: A Secret Ingredient For Revenue Growth
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Webinar

Sales Enablement

Take Out the Trash: 4 Ways to Eliminate Wasted Time and Increase ISR Productivity with Better Data
Salesforce_How Personalized Data Helps CMOs Drive Marketing Performance
Knowledge Sharing

Sales and Marketing Alignment

Salesforce: How Personalized Data Helps CMOs Drive Marketing Performance
Skipio_How B2B sales teams nurture prospects to minimize ghosting
Knowledge Sharing

Sales and Marketing Alignment

Skipio: How B2B Sales Teams Nurture Prospects To Minimize Ghosting
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Knowledge Sharing

Sales and Marketing Alignment

7 Benefits of a Personalized Marketing Content Strategy
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Knowledge Sharing

Sales and Marketing Alignment

MarTech Series: Does Your Content Marketing Strategy Need to be More Data-Driven?
The Drum_The-customer-experience-bar-has-risen-so-too-must-your-digital-experience
Knowledge Sharing

Sales and Marketing Alignment

The Drum: The Customer Experience Bar Has Risen, So Too Must Your Digital Experience
Forrester_Your-Buyer-Is-A-Group-Not-A-Person.-What-Are-You-Doing-About-It.png
Knowledge Sharing

Sales and Marketing Alignment

Forrester: Your Buyer Is A Group, Not A Person. What Are You Doing About It?
MarTech Series_Why-do-you-Need-Better-Buyer-Intent-Data-to-Drive-your-Marketing-Strategies
Knowledge Sharing

Intent Data

MarTech Series: Why Do You Need Better Buyer Intent Data To Drive Your Marketing Strategies?
B2B-Marketers-Must-Take-Personalization-Further-Than-Their-B2C-Peer-Resource
Knowledge Sharing

Sales and Marketing Alignment

Ad Exchanger: B2B Marketers Must Take Personalization Further Than Their B2C Peers
SiriusDecisions-Research-Briefs-Resource-RB2
Research/Analysis

Demand Generation

Buying Group Service-Level Agreements 101
partner marketing ecosystem
Blog Post

Partner Marketing

Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem
turbocharge go-to-markets
Blog Post

Intent Data

CMOs and CROs: How to Really Turbocharge Your Go-to-Markets
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White Paper/E-Book

Sales and Marketing Alignment

Creating Meaningful Engagement to Grow Revenue
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White Paper/E-Book

Sales and Marketing Alignment

Aligning Marketing to Sales to Drive Short-Term Quota Attainment
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Video

Sales and Marketing Alignment

QTS Data Centers Uses Priority Engine to Break into More Fortune 1000 Accounts
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Webinar

Sales and Marketing Alignment

Creating Meaningful Marketing and Sales Interactions
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Webinar

Sales and Marketing Alignment

Driving Short-Term Quota Attainment by Aligning Sales to Marketing
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Blog Post

Virtual Business Strategies

5 Expert Tips for Recovery and Growth in B2B Marketing and Sales
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Research/Analysis

Sales and Marketing Alignment

Virtual Progress: How 2020 is bringing B2B marketing and sales closer together
persona-driven marketing
Blog Post

Intent Data

Expert Insight on Evolving Your Personas for Changing Enterprise Tech Environments
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Case Study

Intent Data

How LANSA uses Priority Engine to Build Pipeline and Convert More Opportunities
customer experience
Blog Post

Sales Enablement

How Sellers Can Provide a Better Customer Experience in the Current Business Environment
WhiteHat-Blog
Case Study

Intent Data

How WhiteHat Security Increases Targeted Pipeline with Priority Engine and Content Syndication
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Presentation

Demand Generation

How to Use Email Marketing to Nurture Third-Party Leads
Contact Sales
Contact Sales
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