Search Results for "marketing and sales alignment"

Part of what innovative teams have been working on and maybe the rise of ABM has helped drive is a much closer alignment between sales and marketing on which accounts to go after, which people in them, when and how. And when the teams intersect like this, ideally, the tech should too. In this panel session, John Steinert, CMO of TechTarget talks with Shelley Hofman and Kimberly Foster, Senior Managers of Demand Generation at Orca Security to discuss how they are using audience education, prospect-level intent data and more to better fuel their pipeline, both strategically, tactically and operationally – doing better things and doing them better by connecting the dots across people, process and technology.