September 8, 2015
Vince Bitel VP of Creative Services
A clear reminder of the basics, found on a telephone pole At times, the best of us get bogged down. Messaging complexity overwhelms us. We try to incorporate too much […]
September 1, 2015
Ben Bradley Director of Strategic Accounts - Client Consulting
A recent report by ITSMA has found that the responsibility of B2B marketers is shifting. The number one responsibility of marketers by 2016 will be to understand the buyer. As […]
August 21, 2015
Lisa Dennis President
EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]
August 13, 2015
Lexi Pappas Marketing Associate
Good or bad, we’ve all heard the word millennial being discussed in the past year; but whether you wanted it to happen or not, millennials are rising fast in the […]
August 12, 2015
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Jenny Hooks is the Revenue Marketing Manager, Americas Inbound at Cisco. She’s been at Cisco for eight years in a variety of roles spanning marketing execution, marketing automation and strategic […]
August 11, 2015
Ben Bradley Director of Strategic Accounts - Client Consulting
Over the past couple of years many marketers have put a heavier emphasis on content marketing. During this time many brands have pushed to become “publishers” . As a marketer […]
August 6, 2015
Molly Strakosch Marketing Associate
Social media has no doubt become a hot topic of conversation these days among people of all ages; some people express how they think it’s one of the best things […]
August 4, 2015
Bob Lapsley Senior Manager, Integrated Marketing
For the past 8 years I’ve worked at TechTarget, 7 of those were spent catering to the IT end-user audience of our Storage Media Group. My main objectives, in a […]
August 3, 2015
Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts
We all know social media is a well-known tactic used in B2C marketing initiatives. From using social channels as real-time customer service engines to promoting the latest sales and sharing […]
