MONOPOLY – The Marketer’s Edition

Michelle Whitehouse Client Consulting Manager

The holidays are right around the corner and for me and my family that means gatherings of relatives and friends; lots of food and drink; and lots of games—both sport […]

3 Questions to Ask Before Starting a Retargeting Campaign

Ben Bradley Director of Strategic Accounts - Client Consulting

Retargeting is obviously very popular, spend 5 min on Facebook and you are likely to see proof of this. If you prefer more quantitative data, according to AdRoll the number […]

3 Common Global Technology Marketing Challenges Discovered at TechTarget APAC ROI Summits

Josh Garland VP of Product Marketing

We may be on the other side of the world, but we’re all in the same boat. That was my biggest take-away from this year’s annual ROI Summit series in […]

Why Technology Companies Should Conduct a Content Audit

Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts

The term “content audit” is used quite frequently in content marketing, and even on this blog. But what exactly is a content audit, and why do technology companies need one? […]

Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Pam Casale is Dimension Data’s Senior Vice President of Marketing and has worldwide responsibility for enabling sales to sell the Dimension Data public, private and hybrid cloud and making Dimension […]

Marketers Beware: Not All Purchase Intent Data is Created Equal

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

New technologies are a great thing. Often they lead to new ways to approach issues and can be disruptive as well as additive to success. They lead to new and innovative ways […]

Effectively Engage Today’s IT Buyer – Takeaways from TechTarget’s Boston ROI Summit

Dave Costello Client Consulting Manager

Last Thursday October 29th we invited the area’s top tech marketers to TechTarget’s headquarters in Newton, MA. for the 38th ROI Summit.  We saw a strong turnout early for those […]

I’m LOB and I Admit It, I Need IT

Courtney Kay VP of Field Marketing

Being in the business of creating content to help tech buyers buy, we spend a lot of time dissecting how those buys are actually made.  One of the bigger shifts […]

There Are No Secrets to Great Marketing

Rich Campagna VP, Products & Marketing

It’s true – there are no secrets to great marketing.  Everything that we, as marketers, do is on public display (and if it’s not, is it really marketing at all?). […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

Conversion Pixel