January 19, 2016
Garrett Mann Vice President, Corporate Communications
This past week, we had our 2016 sales kickoff right here in TechTarget’s Newton headquarters. This time of year is a time of excitement and optimism moving into a new year. […]
January 12, 2016
Michelle Whitehouse Client Consulting Manager
2016. A new year (and a happy one to you!). Time to start fresh, look ahead, and keep those resolutions you’ve set (or at least attempt to). It’s funny how […]
January 5, 2016
Garrett Mann Vice President, Corporate Communications
In today’s world of social media and sharing, there are numerous B2B marketers who ask themselves every day whether they should gate their content or leave it open for all […]
December 29, 2015
Bob Lapsley Senior Manager, Integrated Marketing
The New Year is the perfect time to start fresh and set some new goals for yourself. So in the spirit of things, I’ve laid out a few New Year’s […]
December 22, 2015
Vince Bitel VP of Creative Services
The guy dressed in black three cubicles over knows something you don’t. He’s not smarter, he’s not more experienced nor is he a better marketer. But every day he does […]
December 15, 2015
Sarah Zuccaro International Product Manager
In one of my last posts, I covered the 6 things NA Marketers Need to Know When Marketing Internationally. We received great feedback from our readership on these tips, so […]
December 8, 2015
Sarah Zuccaro International Product Manager
If you’ve ever traveled abroad, you know how diverse cultures can be. Languages, social norms, currency, religion, fashion – everything varies from culture to culture. And your content marketing strategy […]
December 4, 2015
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Claudia Goeppel, Marketing Manager, EMEA Central, is responsible for strategic marketing planning, management, tactical execution, demand generation, brand awareness and measurement of marketing activities both direct and via the Ping […]
December 1, 2015
Courtney Kay VP of Field Marketing
2/3s of B2B buyers are more reliant on content to help them make a purchase than they were even just a year ago – just as the availability of content has […]
