December 1, 2015
Diversity – Your Content Needs It Too
Courtney Kay VP of Field Marketing
2/3s of B2B buyers are more reliant on content to help them make a purchase than they were even just a year ago – just as the availability of content has […]
October 27, 2015
I’m LOB and I Admit It, I Need IT
Courtney Kay VP of Field Marketing
Being in the business of creating content to help tech buyers buy, we spend a lot of time dissecting how those buys are actually made. One of the bigger shifts […]
June 16, 2015
What’s Your Lead Definition Costing You?
Courtney Kay VP of Field Marketing
Confession: What keeps me up at night as a marketer is the fact that sales can and will sell without us (aka marketing). Maybe not as much… maybe not as […]
May 12, 2015
For the love of the… Millennial?! Part 2
Courtney Kay VP of Field Marketing
Did you know by 2030 Millennials will outnumber Boomers by 20 million? They already represent just under half of the folks researching our products (AdAge). I’ve been doing a fair […]
April 27, 2015
For the love of the… Millennial?! Part 1
Courtney Kay VP of Field Marketing
In 2015 Millennials will become the largest living generation. As a B2B marketer, why should you care? Because millennials now make up almost half of the audience researching B2B purchases, […]
February 18, 2015
This is Not Your Grandfather’s Marketing Funnel [Video]
Courtney Kay VP of Field Marketing
The notion of the marketing and sales funnel has been around for close to a century. While some have implied that the funnel is an antiquated metaphor for today’s marketer, […]
