July 6, 2021
Fiona O'Connor Senior Content Marketing Manager
Why do you sink your sweat and tears into writing, editing and rewriting? In B2B, the job is to help others explore a new idea or solve a problem, right? […]
June 30, 2021
Fiona O'Connor Senior Content Marketing Manager
Increasingly, tech companies see the benefits of partnering in their go-to-market strategies. Partnerships allow them to better pursue revenue opportunities and to deliver solutions more effectively for their clients. At […]
June 14, 2021
Fiona O'Connor Senior Content Marketing Manager
As an early-career B2B content marketer and writer, I’ve spent many hours examining research reports, listening to expert panels, and generally staying on top on MarTech industry news. I’m constantly […]
May 7, 2021
Fiona O'Connor Senior Content Marketing Manager
To date, strategic account executives (AEs) have had only two rather blunt instruments with which to pursue prospecting in their territories: “qualified” lead follow-up, which is low volume and imprecise, […]
April 21, 2021
Fiona O'Connor Senior Content Marketing Manager
Have you ever been the recipient of a dozen emails and calls from a brand with a message that didn’t pertain to you? Maybe you opened a few emails, but […]
March 16, 2021
Fiona O'Connor Senior Content Marketing Manager
Content is arguably the most important element within your marketing strategy, yet marketers often grapple with constraints including limited budgets, tight timelines or insufficient skillsets. Many also lack support – […]
February 24, 2021
Fiona O'Connor Senior Content Marketing Manager
B2B buyers have come to expect personalization at every touchpoint – 76% of buyers say they expect more personalized attention from marketers and salespeople based on their specific needs. Personalization […]
February 4, 2021
Fiona O'Connor Senior Content Marketing Manager
Content continues to be a top area of investment for B2B marketers. Furthermore, in light of the pandemic, 43% of marketers shared that content was the #1 area they planned […]
