Fiona O'Connor

Senior Content Marketing Manager

Beyond Words: Why “Design-Forward” for Content Creation?

Fiona O'Connor Senior Content Marketing Manager

Among B2B content marketing teams, design is still far too often introduced in the last stages of the process. Instead of using a more collaborative approach, completed copy is basically […]

Expert Insights: 3 Essential Elements of Partner Go-to-Market Success

Fiona O'Connor Senior Content Marketing Manager

Faced with rapidly expanding partner ecosystems, it’s now more important than ever that partner marketing organizations establish go-to-market (GTM) strategies that enable them to scale successful partnerships quickly and easily. […]

Set Up to Fail? How We’re Holding SDRs and Our Prospecting Back

Fiona O'Connor Senior Content Marketing Manager

Today’s increasingly crowded and competitive B2B markets are putting a premium on high-velocity prospecting. Buoyed by activity-focused thinking and salestech, organizations are aggressively hiring more and more SDRs to “get […]

6 Practical Partner Marketing Tips from the Enterprise Strategy Group

Fiona O'Connor Senior Content Marketing Manager

While a vanguard of organizations is now investing more in their partner programs, many partner marketing teams are still struggling towards ambitious goals with limited resources. For insight into how […]

The Story Arc: A Marketer’s Roadmap to Greater Impact

Fiona O'Connor Senior Content Marketing Manager

Because of its ability to draw readers in, storytelling has become a potent format for B2B writers. Just like everyone else, many businesspeople enjoy consuming information in story form versus […]

3 Ways to Build Partner Marketing Impact

Fiona O'Connor Senior Content Marketing Manager

Within the expansive partner marketing ecosystem, B2B tech organizations rush to build out a wide variety of tactical activity. It’s a very action-oriented space, and yet, as we move deeper […]

Get the Most Out of Purchase Intent Data from the Start

Fiona O'Connor Senior Content Marketing Manager

Based on the webinar: Delivering on The Promise of Intent: Applying Real Insights to Accelerate Marketing & Sales Results. The purchase intent data ecosystem is evolving quickly, with a growing […]

Content Everlasting: Making the Most of Your Best Content

Fiona O'Connor Senior Content Marketing Manager

Do you have a piece of content that continues to engage people well beyond its anticipated “sell by” date? What do you do with it? Rather than simply sharing the […]

Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem

Fiona O'Connor Senior Content Marketing Manager

More and more, B2B tech organizations recognize the role partnerships can play in the growth of their business. As a result, the partner ecosystem is becoming increasingly competitive – so […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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