Garrett Mann

Vice President, Corporate Communications

6 Must-Have Data Requirements to Find Your Next Deal {Infographic}

Garrett Mann Vice President, Corporate Communications

As technology marketing and sales has evolved, there has been a seismic shift in how buyers buyers evaluate vendors and make IT purchase decisions. To keep pace, marketers have begun […]

How to Kill a Sales Opportunity in 3 Simple Steps

Garrett Mann Vice President, Corporate Communications

In a market where both upstarts and 800 lb gorillas are competing for business, it is critical to make the most of every opportunity. But creating and capitalizing on technology marketing and […]

The 10 Biggest B2B Technology Marketing Mistakes to Avoid

Garrett Mann Vice President, Corporate Communications

There is no shortage of advice and best practices out there on how marketing and sales teams can address their challenges, including in the pages of this very blog. Some […]

Redefining Marketing and Sales Engagement

Garrett Mann Vice President, Corporate Communications

Depending on which marketer you talk to, when it comes to engaging B2B and technology buyers during the buy cycle, they will quote 1 of 4 stats:     Buyers […]

2015 Global Content Marketing Checklist: Are You Localizing?

Garrett Mann Vice President, Corporate Communications

As you plan your content marketing efforts for 2015, there are a number of things to consider when it comes to development and distribution of your content within specific global […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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