April 15, 2016
Garrett Mann Vice President, Corporate Communications
Data. It is a word that has sparked a revolution in marketing. There are new categories being built, new marketing teams being assembled around data science, and for all you sports […]
February 22, 2016
Garrett Mann Vice President, Corporate Communications
In today’s marketing landscape, there are a number of challenges that modern digital marketers face as it relates to shifting digital marketing strategies, data-driven marketing, adopting attribution models and how to […]
January 19, 2016
Garrett Mann Vice President, Corporate Communications
This past week, we had our 2016 sales kickoff right here in TechTarget’s Newton headquarters. This time of year is a time of excitement and optimism moving into a new year. […]
January 5, 2016
Garrett Mann Vice President, Corporate Communications
In today’s world of social media and sharing, there are numerous B2B marketers who ask themselves every day whether they should gate their content or leave it open for all […]
July 14, 2015
Garrett Mann Vice President, Corporate Communications
As TechTarget prepares to hold its mid-year sales meetings, this marks the time when TechTarget along with countless numbers of companies in the B2B technology space takes stock of what its successes […]
June 23, 2015
Garrett Mann Vice President, Corporate Communications
What is IoT? As many marketers are aware, the Internet has forever changed the marketing landscape as it relates to our ability to: get messaging into the market quicker; engage and […]
June 9, 2015
Garrett Mann Vice President, Corporate Communications
You and your content marketing teams are no doubt pumping out lots of new content on a regular basis. It is important to produce new, fresh content, but when it […]
April 28, 2015
Garrett Mann Vice President, Corporate Communications
Social media is no longer a tactic or channel that B2B marketers can choose to ignore or use optionally. It is a powerful tool to communicate with your customers, distribute […]
April 14, 2015
Garrett Mann Vice President, Corporate Communications
I know what you’re thinking: “Did he just tell me to market content to your own sales teams? Why would I do that? They work for the same company that I do. In […]
