February 15, 2018
Garrett Mann Vice President, Corporate Communications
For all of us, there exists a total addressable market (TAM) for our solutions . Meaning there is only a finite (and eminently calculable) number of companies out there who […]
January 31, 2018
Garrett Mann Vice President, Corporate Communications
How are you planning on improving your marketing ROI in 2018? It’s a question we ask ourselves every year. And yet, there never seems to be a perfect answer. For […]
August 24, 2017
Garrett Mann Vice President, Corporate Communications
If you don’t have the right data inputs, you will not get the outcomes you desire Data sourcing has never been easier in B2B tech marketing. And yet what remains […]
May 18, 2017
Garrett Mann Vice President, Corporate Communications
Account-based marketing (ABM) has enjoyed the B2B spotlight for a few years now and it seems as if everyone is jumping on board. Even if B2B companies have been prospecting […]
December 22, 2016
Garrett Mann Vice President, Corporate Communications
When it comes to B2B enterprise technology, there are a finite number of buyers in each market segment. And it has been well-documented by a number of sources that even […]
December 12, 2016
Garrett Mann Vice President, Corporate Communications
At a time when there is more customer data available than ever, the overarching trend in paid demand generation is toward standardization. With few exceptions, the B2B tech industry has […]
September 28, 2016
Garrett Mann Vice President, Corporate Communications
Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; […]
May 10, 2016
Garrett Mann Vice President, Corporate Communications
There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess […]
May 3, 2016
Garrett Mann Vice President, Corporate Communications
In order to be successful in today’s competitive selling landscape, it is essential to leverage all of your selling channels to their fullest extent. This infographic provides B2B sales professionals […]
