How LANSA uses Priority Engine to Build Pipeline and Convert More Opportunities

Sarah Geissler Director, Product Marketing

An interview with successful technology sales innovator, Bryan Frankel, Sales Director at LANSA LANSA is the original low-code, rapid application development platform for building enterprise-grade mobile, web and desktop apps. […]

How Sellers Can Provide a Better Customer Experience in the Current Business Environment

Garrett Mann Vice President, Corporate Communications

Decision-making is never merely rational. Emotions play a big part in purchasing, even in B2B. Right now, it is more important than ever for sellers to recognize this. That is […]

5 Tips for Selling Technology in Uncertain Times

Kyle Donley Product Marketing Manager

Selling technology during a time of social and economic uncertainty can be challenging, awkward, and may even feel a little improper to you. While these feelings are certainly normal, just […]

Leveraging Behavioral Insights to Reach Late Stage Buyers with the Right Content at the Right Time

Mike Savel Marketing Content Writer

Sales and marketing teams know that one of the critical times to reach a prospect is when they’re close to making a buying decision. The challenge is not only identifying […]

3 Strategies for Improving Sales Adoption, Leveraging Data and Streamlining Management with TechTarget Priority Engine

Heather Turner Vice President, Customer Success

This past November, sales and marketing professionals within the Priority Engine community gathered at the Silver Peak offices in Santa Clara for a Priority Engine User Group Roundtable. Among the […]

“Insider Insights”: How Behavioral Data Drives Better Inside Sales Performance

Garrett Mann Vice President, Corporate Communications

According to recent research, just 24.3% of salespeople exceeded their quotas in the previous year. And despite their best efforts, we’ve found that salespeople have continued to struggle without ways […]

Celebrating All of TechTarget’s Trailblazing Women―Accelerating Innovation and Success in B2B Tech

Arden Port SVP, Human Resources

“Good leaders organize and align people around what the team needs to do. Great leaders motivate and inspire people with why they’re doing it. That’s purpose. And that’s the key […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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