September 8, 2021
Paige Pollard Senior Manager, Corporate Communications
Engaging the right buyers with the right content at the right time is one of the biggest challenges in B2B sales. According to Salesforce, 76% of sales reps say that […]
August 24, 2021
Sarah Geissler Director, Product Marketing
Challenge: Red Hat needed a way to more effectively target strategic accounts and generate more qualified, in-market leads and pipeline. Solution: Red Hat used TechTarget’s Priority Engine intent data platform […]
June 17, 2021
Tom Walker APAC Client Sales Consultant
The global pandemic presented technology vendors with both opportunities and challenges simultaneously. Face-to-face events, a major source of leads for most vendors, and valued by sales reps as a way […]
May 7, 2021
Fiona O'Connor Senior Content Marketing Manager
To date, strategic account executives (AEs) have had only two rather blunt instruments with which to pursue prospecting in their territories: “qualified” lead follow-up, which is low volume and imprecise, […]
April 21, 2021
Fiona O'Connor Senior Content Marketing Manager
Have you ever been the recipient of a dozen emails and calls from a brand with a message that didn’t pertain to you? Maybe you opened a few emails, but […]
February 2, 2021
Paige Pollard Senior Manager, Corporate Communications
While quarantining and lockdowns are hopefully temporary, the move to digital that has erupted during the pandemic seems to be here to stay. As the buyer’s journey becomes increasingly more […]
September 14, 2020
Paige Pollard Senior Manager, Corporate Communications
In my previous blog on social selling, I mentioned how it’s important for sellers to be where their buyers are in order to gain understanding and familiarize buyers with their […]
July 11, 2020
Sarah Geissler Director, Product Marketing
An interview with successful technology sales and marketing innovator, Simon Watson, Managing Director and Founder of Rich Contacts Rich Contacts is a B2B sales agency providing a wide range of […]
June 26, 2020
David Lane Director of Customer Success, APAC
As we all continue to get used to the ‘new normal’ in our personal lives, many of us also need to adjust the approach we take in our professional lives. […]
