April 1, 2021
Andrew Briney Chief Product Officer
Say you just bought a new Peloton and want to learn how to use it. You have a choice: Watch a video, read the manual or Zoom with an expert. […]
January 18, 2019
Andrew Briney Chief Product Officer
2018 felt like a year of fits and starts around issues like GDPR, data integration, systems automation, marketing attribution and more. The silver lining is that the hard work is […]
December 6, 2017
Andrew Briney Chief Product Officer
In every cold call you have about 10 seconds to make an impression. Here’s how to dramatically increase your chances of success. The head of inside sales at a security […]
November 2, 2016
Andrew Briney Chief Product Officer
The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]
November 2, 2016
Andrew Briney Chief Product Officer
In a previous blog post, I discussed the benefits and risks of B2B intent data purchased from external providers, and included a list of questions you should ask before buying. […]
April 7, 2015
Andrew Briney Chief Product Officer
They say death and taxes are the only universal certainties. To those I would add: Everybody consumes. And all consumption is influenced by branding. B2B Branding: What do logic and […]
