Tech Marketer Talks: Boosting Awareness and Engagement across the Globe – HP APJ

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Roshantha Pillay based in Sydney, Australia, is the APJ (Asia Pacific and Japan) Campaign Marketing Manager for HP Enterprise Services. She works across the 7 Practices, namely: Workload and Cloud, […]

The Unlikely Place to Look for Marketing Leaders

Rich Campagna VP, Products & Marketing

Marketing is an incredibly broad, rapidly evolving discipline. Today’s marketing leaders must simultaneously be creative and quantitative, handling everything from visual brand identity to funnel analysis, and everything in between. […]

2 Ways to Use Data to Inform Marketing Creative You Should Start Using Now

Vince Bitel VP of Creative Services

Let’s go back for a moment to a time when there was little insightful marketing data… In 1987, I sat across a very expensive desk from one of the era’s […]

Does Your Content Have an Expiration Date?

Garrett Mann Vice President, Corporate Communications

You and your content marketing teams are no doubt pumping out lots of new content on a regular basis. It is important to produce new, fresh content, but when it […]

Tech Marketer Talks: Data-Driven Marketing across the Globe – Rackspace ANZ

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Daniel Sutic is the Program Marketing Manager at Rackspace ANZ (Australia and New Zealand) and responsible for driving revenue, increasing retention and product adoption through effective lead generation programs for […]

Tech Marketer Talks: Drive Business Growth by Optimizing the Customer Journey – Symantec

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

is Symantec’s Vice President of Worldwide Field Marketing responsible for driving new business growth and customer retention through the partner eco-system and sales channels across all customer segments and verticals.    […]

Teach Your Organization to “Just Say No” to Clipart

Vince Bitel VP of Creative Services

Years of customer relationship building, brand management and creative strategy are just no match for the use of goofy cartoons, people icons that oddly have no faces and nonspecific renditions […]

For the love of the… Millennial?! Part 2

Courtney Kay VP of Field Marketing

Did you know by 2030 Millennials will outnumber Boomers by 20 million? They already represent just under half of the folks researching our products (AdAge). I’ve been doing a fair […]

For the love of the… Millennial?! Part 1

Courtney Kay VP of Field Marketing

In 2015 Millennials will become the largest living generation. As a B2B marketer, why should you care? Because millennials now make up almost half of the audience researching B2B purchases, […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

Conversion Pixel