Perspectives on using digital advertising to drive brand awareness, engagement and demand.
November 24, 2015
Michelle Whitehouse Client Consulting Manager
The holidays are right around the corner and for me and my family that means gatherings of relatives and friends; lots of food and drink; and lots of games—both sport […]
November 17, 2015
Ben Bradley Director of Strategic Accounts - Client Consulting
Retargeting is obviously very popular, spend 5 min on Facebook and you are likely to see proof of this. If you prefer more quantitative data, according to AdRoll the number […]
November 16, 2015
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Pam Casale is Dimension Data’s Senior Vice President of Marketing and has worldwide responsibility for enabling sales to sell the Dimension Data public, private and hybrid cloud and making Dimension […]
October 19, 2015
Dara Such Vice President and Publisher
Banners get a bad rap. We constantly look for rationale as to why click-through rates (CTR) or conversions suffer: Too much/little frequency, not enough contextual targeting, etc. What we should […]
September 22, 2015
Erin Colleran Senior Client Consulting Manager
In a past life, I worked in ad sales for a fashion magazine in New York City. With 12 issues, we sold all year round – however the spike that […]
September 15, 2015
Bob Lapsley Senior Manager, Integrated Marketing
TechTarget has hosted the Worldwide ROI Summit in a variety of cities around the globe in 2015, and we’re once again closing out the year with a final stop in […]
September 8, 2015
Vince Bitel VP of Creative Services
A clear reminder of the basics, found on a telephone pole At times, the best of us get bogged down. Messaging complexity overwhelms us. We try to incorporate too much […]
August 13, 2015
Lexi Pappas Marketing Associate
Good or bad, we’ve all heard the word millennial being discussed in the past year; but whether you wanted it to happen or not, millennials are rising fast in the […]
August 6, 2015
Molly Strakosch Marketing Associate
Social media has no doubt become a hot topic of conversation these days among people of all ages; some people express how they think it’s one of the best things […]
