Kristin Prosowski, Author at TechTarget

Kristin Prosowski

Senior Director, Custom Solutions

December 6, 2016

Just How “Native” Is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms

Kristin Prosowski Senior Director, Custom Solutions

According to the Association of National Advertisers (ANA), 96% of marketers say it is important for ads to be contextually relevant to the surrounding editorial content. Native advertising fully embraces this by integrating […]

December 5, 2016

Why Native Advertising Should be an Important Part of Your Marketing Strategy

Kristin Prosowski Senior Director, Custom Solutions

Sharethrough defines Native Advertising as: “an ad experience that follows the natural form and function of the user experience in which it is placed”. Native Advertising has grown steadily in […]