Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.
April 18, 2017
Bill Crowley Executive Vice President, Data
When we talk with EMEA and APAC marketers pursuing data-driven pipeline generation, one of the most common obstacles they talk about is their existing marketing list. It is filled with […]
April 11, 2017
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
Over the last couple of years we’ve witnessed an influx of insufficient quality content and a rise of generic uninformative news splashed across the web for the purpose of volume […]
January 10, 2017
Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts
With the shift to Account Based Marketing (ABM) being the priority for many B2B marketers, do buyer personas still matter? The short answer: yes, and this post will explain why. […]
January 5, 2017
Kristen Nepomuceno Client Consulting Manager
According to Marketing Sherpa, 79% of marketing leads never convert to sales. Most of the time, this can directly be attributed to either non-existent or non-effective nurturing. There are a […]
December 6, 2016
Kristin Prosowski Senior Director, Custom Solutions
According to the Association of National Advertisers (ANA), 96% of marketers say it is important for ads to be contextually relevant to the surrounding editorial content. Native advertising fully embraces this by integrating […]
December 5, 2016
Kristin Prosowski Senior Director, Custom Solutions
Sharethrough defines Native Advertising as: “an ad experience that follows the natural form and function of the user experience in which it is placed”. Native Advertising has grown steadily in […]
November 29, 2016
Byrony Seifert SVP, Product Operations
An Interview with Achim Karpf, CEO of NetPress – the Content Marketing Agency In this series we’ll be giving in-depth interviews with regional marketers on the current state of B2B […]
September 13, 2016
I just saw a study from Strategy Analytics that finds Asia Pacific poised to overtake North America this year as the world’s biggest digital ad spending market. Surprised? I was. […]
September 9, 2016
John Steinert CMO
Laura O’Shaugnessy, CEO of Social Code recently published a great post on the problems with programmatic channels. She talked about why low-cost CPMs are probably not worth the money you […]
