Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.
November 13, 2020
Chris Brookes Product Marketing Manager, APAC
The average business professional receives approximately 130 emails a day. That works out to roughly 16 emails an hour in a standard 8 hour work day. This is exactly what […]
July 31, 2020
Rebecca Kitchens Executive Publisher, SVP of Market Development
More than in other B2B categories, Martech and Salestech present an overwhelming number of product choices and trending buzzwords (we’re all familiar with Scott Brinker’s landscape chart!). A big one […]
March 24, 2020
Mike Savel Marketing Content Writer
Sales and marketing teams know that one of the critical times to reach a prospect is when they’re close to making a buying decision. The challenge is not only identifying […]
March 12, 2020
Jenny Labelle SVP, Marketing and Product Operations
As TechTarget’s SVP of Marketing and Product Operations, I’ve spent the last 13 years helping our customers generate millions of quality content marketing leads. I know all too well what […]
February 14, 2020
Sarah Geissler Director, Product Marketing
An interview with successful technology marketing innovator, Chris Massey, Director of Marketing at Involta Involta helps organizations plan, manage and execute hybrid IT strategies using a broad range of services […]
February 7, 2020
Sarah Geissler Director, Product Marketing
An interview with strategic marketing innovator Jennifer Reid, Director of Marketing, NA at Panda Security Panda Security is one of the most foremost companies in advanced cybersecurity solutions and services, […]
December 20, 2019
Rick Nendza VP, Content Product Marketing
A customer recently asked my team to provide insights on the innovations we’re seeing in the areas of content marketing, demand generation and nurture in tech marketing. This was certainly […]
September 30, 2019
Courtney Dodge Product Marketing Associate
By now you’ve probably read the headlines and seen the stats from HubSpot and others about the virtues of inbound. There’s no denying that inbound marketing can be effective in […]
August 29, 2019
Kelley Damore Chief Content Officer
As TechTarget celebrates its 20th anniversary, let me take you back to 1999. The technology industry was booming with dot-coms and brimming with new print publications, such as The Industry […]
