April 11, 2017
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
Over the last couple of years we’ve witnessed an influx of insufficient quality content and a rise of generic uninformative news splashed across the web for the purpose of volume […]
March 28, 2017
Colin Mitchell Director of IT Deal Alert, EMEA
Two weeks have passed since our first Priority Engine User Group meeting in London, and we’ve just calmed down enough to write about it. Our users were generous with their […]
March 7, 2017
Bill Crowley Executive Vice President, Data
Aggressive tech marketers know they could drive faster growth through more effective segment marketing, if they just had a critical mass of decent data for the segment. New market segment opportunity […]
February 28, 2017
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
As I have laid out in my previous posts on this subject, I have another new story to share about the power of purchase intent insight – this time relative to recent […]
February 19, 2017
Bill Crowley Executive Vice President, Data
ABM has a lot of promise, but expectations are getting high. Sales VPs imagine it’s about Marketing focusing on top accounts with extravagant, granular efforts. Marketing Directors strive to put […]
February 14, 2017
John Steinert CMO
Every marketing and sales team has the same challenge, right? We need to know the right account, the right people in the account and the right time to turn all […]
February 9, 2017
Bill Crowley Executive Vice President, Data
Our most successful B2B tech marketer clients build their relationships with sales with regular, value-focused communication. These marketing teams clearly answer the question of: “How can we demonstrate impact to […]
February 8, 2017
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
I am by no means an avid fisherman but what I do know is that how far you cast is not as important as where you throw the lure. The better […]
January 31, 2017
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Digital marketing is difficult. And with ever-more sophisticated MarTech stacks, multitudes of new data sources and challenging management expectations, it’s getting more complex every year. The good news is there’s […]
