January 26, 2021
Sarah Geissler Director, Product Marketing
Challenge: Rezilion was having a difficult time breaking through to their target persona due to the demanding nature of their work. This was impacting their ability to successfully convert MQLs […]
January 15, 2021
Sarah Geissler Director, Product Marketing
Challenge: QTS Data Centers needed to break into more Fortune 1000 and strategic accounts and better identify real decision-makers for their sales and marketing teams to go after. Solution: QTS […]
January 12, 2021
John Steinert CMO
As a marketer, I’m super excited about the potential AI and ML promise to help me understand data and take productive action on it. Our editorial team is making significant […]
December 16, 2020
Sarah Geissler Director, Product Marketing
Challenge: Genesys was using a lot of first party data to fuel its ABM campaigns and programs, but had limited ability to expand the success and scope of their efforts […]
November 13, 2020
Chris Brookes Product Marketing Manager, APAC
The average business professional receives approximately 130 emails a day. That works out to roughly 16 emails an hour in a standard 8 hour work day. This is exactly what […]
October 30, 2020
Don Hawk Executive Director & Co-Founder
“Billions of signals…” Does this phrase sound familiar to you when it comes to intent providers? There’s been a proliferation of solutions offering intent data in recent years, most of […]
September 30, 2020
Susan Smith Integrated Publisher & Director, Enterprise Strategy Group Enablement
The managed service provider (MSP) market has been steadily growing over the last several years. According to TechTarget’s annual IT Priorities survey fielded in January, 75% of end users intend […]
August 21, 2020
Sarah Geissler Director, Product Marketing
An interview with successful technology marketing innovator, Courtney Brown, Marketing Manager at EDB EDB, the Enterprise Postgres company, delivers an open source-based data management platform, optimized for greater scalability, security, […]
August 19, 2020
Dara Such Vice President and Publisher
Today it’s hard to imagine a marketing or sales strategy that doesn’t include personas. It makes sense: know your target buyers’ typical profile, what’s made them tick historically, and then […]
