On the B2B Horizon: 2023 Priorities

Fiona O'Connor Senior Content Marketing Manager

Fourth quarter is almost upon us and 2023 planning should be ramping up. To make sure you have the inputs you need across your team, TechTarget’s BrightTALK folks are hosting […]

Beware of Black Boxes. Look for Actionable Outputs.

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

Science fiction is one of my guilty pleasures (after golf that is). And with young kids, though I don’t have as much time to read for pleasure as I’d like, […]

Anonymous Still Means Anonymous – Sales Needs More

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]

Making Sense of Intent Data for Sales and Marketing Pros

Fiona O'Connor Senior Content Marketing Manager

Intent data promises different benefits depending on how it’s made, how it’s sourced and how you put it to use. Companies are adopting it for different reasons and solution providers […]

Comparing AI-Derived Signals and TechTarget’s Directly Observed Intent Data

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]

Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

In everyday life, when we make a substantial purchase like a car, we get to “look under the hood.” But in much of martech, and it seems to me especially […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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