Learn practical tips for driving tighter sales and marketing alignment and how marketers and sales teams can collaborate effectively to do more meaningful lead follow-up.
January 31, 2017
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Digital marketing is difficult. And with ever-more sophisticated MarTech stacks, multitudes of new data sources and challenging management expectations, it’s getting more complex every year. The good news is there’s […]
November 2, 2016
Andrew Briney Chief Product Officer
The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]
November 1, 2016
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Nicole Markisohn is a Marketing Automation Manager at Distil Networks. She is responsible for lead nurturing programs including inbound and outbound campaigns. Her team actively supports North America and EMEA […]
October 17, 2016
Dave Costello Client Consulting Manager
B2B companies everywhere are turning their focus to account-based marketing strategies to better target their ideal customers and drive more revenue effectively. However, as these ABM strategies are being built […]
October 11, 2016
Mike Cotoia Chief Executive Officer
As the CEO of a leading B2B marketing solutions provider, I see the world through the lens of our clients. Our clients are the best B2B tech marketers anywhere. The […]
October 3, 2016
Rick Nendza VP, Content Product Marketing
John Wanamaker’s classic problem, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” pointed to a need for marketing data in the […]
September 30, 2016
Mike Cotoia Chief Executive Officer
I envy today’s enterprise technology marketers. It’s an incredibly fast-paced exciting time to be in this business. In contrast, when I was starting out, things moved a lot slower (at […]
September 21, 2016
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
Like you, I try to learn from my peers. People succeeding at what I’m trying to do. And one thing that really helps me is a meaty set of facts: […]
September 8, 2016
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Louise Crawford is Senior Director of Worldwide Demand at Silver Peak. She oversees all global demand initiatives for direct channels including campaign development, events, worldwide customer communications and international operations. […]
