Tech Marketer Talks: Drive Business Growth by Optimizing the Customer Journey – Symantec

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

is Symantec’s Vice President of Worldwide Field Marketing responsible for driving new business growth and customer retention through the partner eco-system and sales channels across all customer segments and verticals.    […]

Where to Look for Competitor Content Gaps to Build up your Content Portfolio

Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts

Marketers are creating and sharing content more than ever before. In fact, 70 percent of B2B marketers say they are creating more content now than they were just a year […]

Tech Marketer Talks: Driving ROI in ANZ and APJ with Data Driven Marketing – RSA

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Jo Aldrich is the Marketing Manager for ANZ and the APJ Program lead at RSA, with more than 20 years’ experience in both sales and marketing roles with IT organizations. […]

Top Ten Reasons to Attend a TechTarget #ROISummit Near You

Peter Ross VP, Corporate Marketing

Tech Marketers Worldwide Unite Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 10 cities worldwide.  Our free TechTarget Worldwide ROI Summit series debuts in […]

The 10 Biggest B2B Technology Marketing Mistakes to Avoid

Garrett Mann Vice President, Corporate Communications

There is no shortage of advice and best practices out there on how marketing and sales teams can address their challenges, including in the pages of this very blog. Some […]

2015 Global Content Marketing Checklist: Are You Localizing?

Garrett Mann Vice President, Corporate Communications

As you plan your content marketing efforts for 2015, there are a number of things to consider when it comes to development and distribution of your content within specific global […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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