- February 18, 2015
- Demand Generation, Sales and Marketing Alignment
This is Not Your Grandfather’s Marketing Funnel [Video]
The notion of the marketing and sales funnel has been around for close to a century. While some have implied that the funnel is an antiquated metaphor for today’s marketer, we’d argue that the funnel is as relevant as ever before.
Embracing an intelligence-driven marketing funnel
The marketing funnel may very well be alive and well, but don’t fool yourself into thinking that it works the same way it used to. The dynamics of the funnel are changing and intelligence is a driving force in this evolution. In this short video, we explain how the today’s intelligence-driven funnel works for modern technology marketers.
I would love to hear how your funnel is evolving. Please feel free to leave a comment or connect with me on LinkedIn or Twitter.
Funnel image via Shutterstock
B2B marketing, b2b sales, Intelligence Driven Marketing, marketing and sales funnel, marketing intelligence, sales intelligence
