- March 11, 2015
- Advertising, Content, Demand Generation, Sales and Marketing Alignment
6 Must-Have Data Requirements to Find Your Next Deal {Infographic}
As technology marketing and sales has evolved, there has been a seismic shift in how buyers buyers evaluate vendors and make IT purchase decisions. To keep pace, marketers have begun leveraging data to accurately pinpoint accounts that are in buying mode. This infographic lays out how to identify active buying teams and fully understand true technology purchase intent to make better marketing and sales decisions:
marketing intelligence, purchase intent data, sales intelligence, technology purchase intent
