Modern IT buyers are taking control of their research and purchase decisions – doing more research online and engaging less with sellers. To bridge this gap, marketers in EMEA can leverage content as an extended arm of the sales team to engage buyers, address their pain points, and keep their brand top-of-mind.
In this infographic, you’ll learn:
- How to use content to engage diverse members of the buying team.
- How an always-on content approach can better engage your ICP.
- Where IT buyers consume content as a part of their research journey.
