The IT buyer and buying team are quickly evolving and as a result, the tech purchasing landscape and buyers’ roles within it have shifted. There are a few elements that are putting pressure on the status quo – perhaps most notably is that individuals at all levels in an IT-buying organization are involved in more and more areas of a purchase journey.
While these elements can put buyers in a difficult spot, it’s an incredible opportunity for IT suppliers to step in to help buyers fill knowledge and skill gaps around products and solutions. In this e-book, we’ll look at recent research to explore:
- Top IT buying trends and observations in Europe.
- How IT buying teams and the buyer journey are evolving.
- How marketers and sellers can better engage and influence today’s IT buyer.
